For over three decades, Mir Detstva has been the largest and most established trade show for the children’s goods industry in Russia, Eastern Europe, and the CIS. Since its inception in 1994, it has served as the ultimate business platform connecting global manufacturers of children’s products with professional buyers, distributors, and retail chains. As the industry continues to evolve, this event remains an essential gateway to one of the world’s most dynamic markets for children’s goods.
Event Overview
The 2026 edition of Mir Detstva is scheduled to take place from September 16 to 18, 2026, at the Crocus Expo International Exhibition Centre in Moscow (Pavilion 2, Halls 10, 11). The exhibition is organised by EXPOCENTRE AO and enjoys official support from the Russian Ministry of Industry and Trade, as well as the auspices of the Russian Chamber of Commerce and Industry.
A New Chapter in 2025
The 2025 edition marked a significant milestone, as the exhibition moved to a new venue at Crocus Expo for the first time in its history. This change also brought a new layout, consolidating product sectors into a more streamlined and comprehensive exhibition across two halls. The 30th anniversary edition in 2025 featured more than 500 companies from countries including Russia, Belarus, China, Turkey, and Uzbekistan, covering an exposition area of approximately 14,000 square metres.
A Comprehensive Showcase of the Children’s Industry
Mir Detstva covers the entire spectrum of products and services for children, providing a one-stop sourcing platform for industry professionals. The exhibition’s product sectors are organised into clear categories to maximise efficiency for both exhibitors and buyers.
Core Product Sectors Include:
- Toys, Games, and Educational Products: Featuring innovative toys, interactive books, puzzles, construction sets, and educational materials.
- Newborn and Baby Products: A wide selection of goods for the youngest consumers, including strollers, baby care items, and safety products.
- School and Office Supplies: Stationery, school backpacks, and supplementary educational materials.
- Children’s Furniture and Sports Equipment: Products designed for children’s rooms, play areas, and active lifestyles.
- Holiday and Souvenir Items: Including Christmas and New Year supplies, gifts, and party goods.
- Licensed and Creative Products: Brands and niche products, including doll houses, eco-goods, and individual handmade toys.
A Hub for Business and Networking
Mir Detstva is fundamentally designed to be a high-impact B2B networking event, offering direct access to the Russian and CIS markets. The professional audience includes:
- Buyers and category managers from major retail chains
- Representatives of leading marketplaces and online platforms
- Wholesalers and distributors specialising in children’s products
- Professional visitors from various regions and countries
The show provides an effective platform for face-to-face networking, immediate feedback, and quick deal-making. It is also an opportunity to meet government representatives and the professional community, allowing for rapid feedback on industry challenges and government support.
A Rich Business Programme
The exhibition is complemented by a diverse business programme featuring conferences, forums, masterclasses, and fashion shows. In 2025, discussions included the impact of destructive content on children and the role of government in creating a safe environment for the younger generation. The event also featured new educational initiatives like the EXPO Accelerator for Young Professionals, offering workshops in digital technologies, fashion sketching, and jewellery craft.
Mir Detstva is more than just an exhibition; it is the central hub for the children’s goods community in Russia and the CIS region. For manufacturers, distributors, and retailers seeking to navigate this dynamic and expanding market, Mir Detstva offers unparalleled opportunities for sourcing, branding, and business development. With its long history and continuing evolution, the 2026 edition promises to be an essential date on the industry calendar.
