Russia’s Leading B2B Toy Exhibition
Toy Market Moscow is the country’s most influential trade exhibition dedicated to children’s toys, games, and educational products. As the key business platform for toy manufacturers, distributors, and retailers, this annual event showcases the latest market trends, innovative play concepts, and best-selling products for the upcoming seasons.
Why Toy Market Moscow Matters
Russia’s toy industry is experiencing dynamic growth, with:
✔ $3.4 billion market value (2025 estimates)
✔ 22% annual increase in educational toy sales
✔ Government support for local toy manufacturing
✔ Growing demand for licensed and eco-friendly products
Exhibition Highlights
1. Trending Product Categories
- Educational toys & STEM kits
- Interactive & smart toys with AI features
- Eco-friendly & sustainable play products
- Collectibles & character merchandise
- Traditional toys with modern twists
2. Special Zones
- Licensing Pavilion (Disney, PEPPA PIG, Russian brands)
- Startup Alley for innovative toy concepts
- EdTech Playground showcasing digital learning tools
- E-Commerce Solutions for toy retailers
3. Business Opportunities
- Meet 500+ manufacturers from 30+ countries
- Exclusive product launches for the Russian market
- Retailer matchmaking with major chains
- Distribution rights negotiations
Visitor Profile
- Toy store buyers & purchasing managers
- Department store representatives
- Online marketplace procurement teams
- Kindergarten & school suppliers
- Distributors & wholesalers
Market Insights
- 63% of parents prioritize educational value in toys
- Local production now covers 38% of the market
- E-commerce accounts for 29% of toy sales
Why Exhibit?
- Access Russia’s growing toy market
- Connect with 8,000+ professional buyers
- Test new products with industry experts
- Secure distribution deals
Toy Market Moscow is the essential meeting point for toy industry professionals looking to succeed in Russia and neighboring markets. With its comprehensive product range and valuable business networking opportunities, the exhibition provides everything needed to stay competitive in this dynamic sector.
Secure your spot at the heart of Russia’s toy business!
