IPSA is Russia’s premier international exhibition for the promotional products and advertising technology industry. The upcoming 41st edition is scheduled for August 27–28, 2026, at the Crocus Expo in Moscow. This B2B platform is a key gathering for professionals in marketing, branding, and advertising, serving as a strategic hub to plan projects for the year ahead.
A Strategic Start to the Business Season
IPSA is designed as a comprehensive ecosystem for the promotional industry. It attracts key decision-makers, including directors and managers from marketing and branding departments, creative and event agencies, retailers, and distributors. The event facilitates direct business negotiations and provides a space to discover new solutions, establish partnerships, and secure contracts.
The 2026 edition is expected to host over 350 exhibitors from Russia, China, Turkey, Belarus, and Uzbekistan. Over 8,000 visitors are anticipated to attend.
A Wide-Ranging Product Showcase
The exhibition covers all major segments of the modern promotional market, organized into thematic categories to serve diverse business needs. Key product sectors include:
- PROMO & Merchandise: Branded apparel (t-shirts, hoodies, corporate uniforms), accessories, bags, mugs, flash drives, and corporate gifts.
- CRAFT & Premium Gifts: Hand-made premium gifts crafted from wood, metal, crystal, and felt, as well as scented candles, cosmetics, and wellness presents.
- TECH & Printing: Equipment for DTF, UF, and UV printing, large-format printing, engraving, and finishing solutions for advertising and print production.
- PRINT & Branding: Innovative promotional printing, diaries, large-format graphics, stickers, and decals.
- FEST & Event Décor: Holiday décor, scented marketing solutions, and branded displays.
- GIFT & Corporate Awards: Luxury corporate gifts, jewelry, gadgets, and a specific section for awards and business attributes (cups, medals, pins, and badges).
- LED & Digital Signage: Digital screens, video walls, interactive kiosks, and lighting installations.
Expansion and Regional Support
The 2025 edition saw the exhibition expand by over 70%, introducing new thematic categories. This expansion is set to continue, making the 2026 event even more dynamic. The exhibition enjoys active support from Russian regional entrepreneurship centers, with many regions like the Republic of Tatarstan, Arkhangelsk, and Perm Krai participating through collective stands. Support programs are available to help small and medium-sized businesses exhibit their products to a federal professional audience.
A Proven Industry Leader
IPSA is more than an exhibition; it is a barometer for the promotional industry. The event is supported by major industry associations like the Association of Communication Agencies of Russia (AKAR). It offers participants access to a targeted professional audience to find solutions for everything from brand promotion to employee motivation. For any industry professional looking to engage with the Russian promotional and advertising market, IPSA is an essential date.
