The retail industry in Russia has demonstrated remarkable resilience and adaptability. As the largest consumer market in Eastern Europe, with a population exceeding 140 million, Russia offers immense opportunities for domestic and international retail brands, technology providers, and equipment manufacturers. Moscow, as the country’s commercial and fashion capital, hosts a dynamic calendar of international exhibitions that serve as essential meeting points for retailers, buyers, suppliers, and industry experts.
For anyone involved in fashion retail, food retail, e-commerce, commercial real estate, or hospitality, understanding Moscow’s exhibition landscape is critical. Here is an in-depth look at the key events shaping the retail industry in the Russian capital.
The Flagship Fashion Event: CPM — Collection Première Moscow
When discussing retail exhibitions in Moscow, CPM — Collection Première Moscow stands as the undisputed leader in the fashion and apparel sector. Recognized as the largest international exhibition for the fashion industry in Russia and Central Asia, CPM is a biannual event that sets the tone for the entire retail season.
Dates and Venue
The 45th edition of CPM will take place February 17–20, 2026 at the Crocus Expo International Exhibition Centre in Moscow. The 46th edition follows in September 2026. The exhibition operates on a twice-yearly schedule, aligning with the fashion industry’s pre-order cycles.
Scale and Participation
CPM brings together approximately 1,000 participating companies and attracts over 20,000 retailers and other market players per edition. The exhibition features more than 900 brands from Russia and dozens of other countries, including Belarus, Kazakhstan, Turkey, China, India, Colombia, Italy, France, Spain, and Greece. Recent editions have featured participants from European countries alongside a growing contingent from Asia, reflecting the shifting dynamics of the Russian retail market.
Exposition Scope
The exhibition covers the full spectrum of fashion retail across multiple specialized salons:
- Women’s, Men’s, and Children’s Clothing: Casual, business, and fashion collections for all ages
- Lingerie and Beachwear: The “dreams by CPM” section unites approximately 70 brands from 7 countries in the lingerie, homewear, fitness clothing, and beachwear segments
- Footwear and Accessories: Complete fashion accessory offerings
- Home and Sleepwear: Expanding into lifestyle categories
- Fitness and Activewear: A growing segment of the retail market
CPM shop & retail solutions
A critical section for retail professionals is the CPM shop & retail solutions zone, featuring manufacturers of retail equipment, packaging, and technologies for stores, as well as service providers in logistics, finance, design, branding, and retail fragrances. This section connects fashion retailers with the operational solutions they need to run successful stores. Winners of the CPM shop & retail solutions awards, such as the architectural bureau SINITSA BURO and the cloud digital service MOYSKLAD, are featured prominently.
The Russian Fashion Retail Forum
The business heart of CPM is the Russian Fashion Retail Forum (RFRF) , which features over 200 top speakers across more than 60 events during the exhibition. The forum brings together leading analysts from organizations including:
- Fashion Consulting Group
- RBC Market Research
- Data Insight (e-commerce analytics)
- FashionBuzz
- Carlin Creative Trend Bureau (France)
- FutureSnoops (USA)
- Trendsite (UK)
- RAFI Association
The forum covers strategic sessions on retail trends, expert dialogues for specific segments (lingerie, beachwear, homewear), workshops on products and services, and closed business breakfasts for high-level networking.
Fashion Shows and Trends
The CPM fashion stage features monobranded and multibranded catwalk presentations from dozens of Russian and international brands. This venue has repeatedly served as a launchpad for new market players, attracting not only buyers and media but also public figures from theater, film, music, and the influencer community. The CPM trends area, created in collaboration with design studios and trend bureaus, presents curated fashion direction for upcoming seasons.
The Food Retail Giant: Prodexpo
For professionals in food and beverage retail, Prodexpo is the largest and most important exhibition in Russia and Eastern Europe. As the leading international exhibition for food products, beverages, and raw materials, Prodexpo is an essential event for retailers sourcing products for their shelves.
Dates and Venue
The 33rd edition of Prodexpo will take place February 9–12, 2026 at the Crocus Expo International Exhibition Centre in Moscow.
Scale and Participation
Prodexpo 2026 will feature 2,019 companies from 35 countries, covering the entire spectrum of the food industry. According to the All-Russian Exhibition Rating, Prodexpo leads in exhibition space, professional interest, and market coverage. The exhibition is organized by EXPOCENTRE AO and held with the support of the Russian Ministry of Agriculture, the Ministry of Industry and Trade, and under the patronage of the Chamber of Commerce and Industry of the Russian Federation.
Exposition Scope
Prodexpo covers all segments of the food industry:
- Everyday food products and beverages
- Delicacies and specialty foods
- Halal, organic, functional, and sports nutrition
- Alcoholic beverages and wines (a substantial exposition)
- Equipment, packaging, and packaging solutions
- Glass containers and ingredients
The exhibition features a large number of new trademarks, brands, innovative products, and specialties—autochthonous and exclusive delicacies from various regions.
Business Program for Retailers
Prodexpo’s business program is specifically designed for retail professionals. A large block of events is dedicated to analytics and technologies for working with retail (both offline and e-commerce), effective strategies for FMCG business, and private label development. The program includes a dedicated “Open Club Catmenprof” for retail representatives using category management principles.
Target Audience
Prodexpo serves as an effective business platform for communication between producers and suppliers of food products and beverages with buyers from federal and regional chains, marketplaces, wholesale and retail trade, restaurant business professionals, corporate buyers, and government representatives.
The Commercial Real Estate and Retail Space Event: NATMALL
For retail professionals involved in store expansion, location selection, and commercial real estate, NATMALL (formerly MAPIC Russia) is the essential annual event. This exhibition connects commercial real estate developers with retail companies seeking new spaces and planning to expand their sales geography.
Dates and Venue
The 22nd International Exhibition for Commercial Real Estate and Retail, NATMALL 2026, will take place April 14–16, 2026 at the Crocus Expo International Exhibition Centre, Pavilion 1.
Scale and Participation
NATMALL features 110+ exhibitors and attracts 6,500+ professional visitors from 70+ regions of Russia, as well as Azerbaijan, Belarus, Kazakhstan, China, and Turkey. The exhibition brings together Russian and CIS developers of commercial real estate with retail companies actively searching for new retail space.
Exposition Focus
The exhibition covers the complete cycle of commercial property development and retail expansion:
- Commercial real estate objects and development projects
- Retail chains (federal and regional) seeking new locations
- Franchising and management companies
- Equipment and technology providers for shopping centers
- Advertising and marketing agencies
- Business service providers
Market Opportunity
According to exhibition organizers, the Russian retail real estate market is showing signs of recovery, with fashion retailers reporting year-on-year growth of 32%. The Russian market is open to new projects in commercial and retail real estate and new partners from around the world. Key factors facilitating international participation include:
- Payment solutions: Companies can receive payments abroad through usual bank transfers in preferred currencies
- Smooth logistics: Equipment and technology delivery can be arranged with no issues
- Travel to Moscow: Visas and travel through leading international airlines are readily available
Visitor Profile
NATMALL provides access to high-level decision-makers, with personal face-to-face meetings between top managers and industry leaders being a central feature of the event. Pre-registration is required for free entry.
The HoReCa and Hospitality Retail Event: PIR Expo
For retail professionals in the hospitality, restaurant, and catering sectors, PIR Expo is the premier annual event. As the largest HoReCa (Hotel, Restaurant, Cafe) exhibition in Russia, PIR Expo connects suppliers of food, beverages, equipment, and services with buyers from the hospitality industry.
Dates and Venue
The 2025 edition of PIR Expo took place October 27–30, 2025 at the Crocus Expo International Exhibition Centre. The 2026 edition will follow a similar autumn schedule.
Scale and Participation
PIR Expo 2024 featured 766 exhibitors, attracted 48,785 professional visitors, and covered 42,600 square meters of exhibition space. The event serves the complete restaurant, hotel, and coffee/tea supply chain.
Exposition Scope
The exhibition covers:
- Restaurant equipment and supplies
- Hotel furnishings and amenities
- Coffee and tea solutions
- Food and beverage products for HoReCa
- Technology and management solutions for hospitality businesses
For retailers in the food service and accommodation sectors, PIR Expo provides essential sourcing and networking opportunities.
The E-Commerce and Digital Retail Event: ECOM
For retail professionals focused on online sales, digital transformation, and e-commerce technology, ECOM —the Russian E-commerce and Retail Exhibition—is the leading biennial event. Recognized as the largest exhibition for internet commerce innovation and services in Eastern Europe, ECOM brings together cutting-edge technology providers with online retailers.
Dates and Venue
The 2026 edition of ECOM will take place June 24–25, 2026 at the Sokolniki International Exhibition Centre in Moscow.
Scale and Participation
ECOM 2026 will feature 475 exhibitors, attract 40,000 professional visitors, and cover 25,000 square meters of exhibition space. The event is organized by OBOROT and takes place biennially.
Exposition Scope
ECOM covers the full spectrum of e-commerce and digital retail:
- E-commerce services: Logistics and delivery services, banking, finance and accounting, financial investment services, industrial design, talent and education
- Digital marketing: Customer experience, digital marketing technologies, social commerce solutions
- E-commerce technology: Electronic communications, mobile internet, Internet of Things, cloud technologies, digital solutions, mobile payments, QR codes
- Retail technology and equipment: POS marketing, visual merchandising, display fixtures, mannequins, signage, POP advertising; vending machines, display cases, shelving, shopping carts, baskets; cold storage and refrigeration equipment; security systems, technology, alarm systems; automatic identification equipment, barcode technology, scanners; weighing equipment, counterfeit detectors, automatic strapping and sorting machines, packaging equipment
Notable Participants
ECOM attracts world-famous e-commerce and technology companies, including PayPal, QIWI, Yandex.Money, IKEA, Lamoda, Sapato, Babyworld, Mediamaketing, Ulmart, Metro, and Otto. For international companies seeking to enter the Russian e-commerce market, ECOM provides direct access to high-quality buyers and the opportunity to hear from leading experts about Russian e-commerce strategies and solutions.
The HoReCa Spring Event: HORECA Expo Russia
Complementing PIR Expo in the autumn, HORECA Expo Russia takes place in the spring, providing a second annual platform for hospitality and food service retail professionals.
Dates and Venue
The 2026 edition of HORECA Expo Russia will take place April 15–17, 2026 at the Timiryazev Centre in Moscow.
Scale and Participation
The exhibition features approximately 200 exhibitors, attracts 16,800 professional visitors, and covers 20,000 square meters of exhibition space.
Exposition Focus
HORECA Expo covers the complete hospitality supply chain:
- Food and beverages: Ingredients, prepared foods, beverages
- Equipment: Kitchen equipment, refrigeration, furniture, tableware, cleaning solutions
- Technology and management: Smart hotel technology, IT systems for food service, digital payment solutions
- Services and design: Textiles, uniforms, interior design
Event Highlights
The exhibition features professional competitions including cooking contests, latte art demonstrations, and dessert-making performances, alongside seminars, master classes, technical lectures, and networking receptions led by industry experts. The event places special emphasis on emerging trends including plant-based foods, organic products, and health-focused categories.
Navigating the Moscow Retail Exhibition Scene
For international professionals planning to attend these events, several practical considerations are essential.
Venue Logistics
Moscow’s retail exhibitions are distributed across several major venues:
- Crocus Expo International Exhibition Centre: Located just outside the Moscow Ring Road, accessible via the Myakinino metro station. Hosts CPM, Prodexpo, NATMALL, and PIR Expo
- Sokolniki International Exhibition Centre: Located in eastern Moscow at Sokolniki Val Str., 1. Hosts ECOM
- Timiryazev Centre: Located in northern Moscow. Hosts HORECA Expo Russia
Registration
Most B2B exhibitions require pre-registration. For NATMALL, visiting the exhibition is free but pre-registration is required to receive a badge at the registration desk. For ECOM, tickets are approximately 300 rubles with online pre-registration.
Market Dynamics
The Russian retail market is currently characterized by several key trends visible at these exhibitions:
- Import substitution and new partnerships: With traditional European supply chains altered, Russian retailers are actively seeking new partners from Turkey, China, India, and other markets. CPM prominently features brands from these countries
- E-commerce growth: Online retail continues to expand rapidly, making ECOM a critical event for understanding digital retail strategies
- Private label development: Retailers are increasingly developing their own brands, a key topic at Prodexpo
- Technology adoption: Retail technology and automation solutions are prominent across all exhibitions, from CPM shop & retail solutions to ECOM’s technology sections
- Recovery in retail real estate: The commercial real estate market is showing signs of recovery, with fashion retailers reporting significant growth, creating opportunities for store expansion
Language and Communication
While major international exhibitors may have English-speaking representatives, the primary language of these events is Russian. Having printed marketing materials in Russian, and ideally an interpreter for detailed business discussions, will significantly enhance your experience.
Business Culture
Russian retail exhibitions are characterized by serious, goal-oriented interactions. Attendees are typically buyers, procurement professionals, or senior managers with decision-making authority. Come prepared with clear product offerings, pricing information, and case studies. Business cards are essential, and follow-up meetings are often scheduled during the event.
Moscow’s retail exhibition landscape offers a comprehensive ecosystem for professionals across the entire retail industry. CPM — Collection Première Moscow provides the biannual flagship platform for fashion retail, combining runway shows with serious business networking and the extensive Russian Fashion Retail Forum. Prodexpo delivers the massive winter gathering for food and beverage retail, backed by government support and attracting thousands of buyers from federal and regional chains. NATMALL serves the commercial real estate and retail space sector, connecting developers with retailers seeking expansion opportunities. PIR Expo and HORECA Expo Russia address the hospitality and food service retail market. ECOM covers the rapidly growing e-commerce and digital retail sector.
As the Russian retail market continues to evolve, adapt, and grow, these exhibitions serve as the essential gateway to one of the world’s largest consumer markets. For fashion brands, food producers, retail technology providers, equipment manufacturers, and e-commerce platforms, a presence at these Moscow events is not merely beneficial—it is a strategic necessity for accessing the Russian and Eurasian retail sector.
