The meat industry in Russia stands as a pillar of the nation’s agricultural success story. Over the past two decades, Russia has transformed from a major importer of poultry and pork into one of the world’s leading producers, achieving near self-sufficiency and developing a growing export presence. This remarkable turnaround has been driven by modern genetics, advanced feed technologies, sophisticated processing equipment, and a relentless focus on efficiency—all of which are showcased at Moscow’s premier industry exhibitions.
For professionals involved in livestock farming, feed production, meat processing, veterinary medicine, or cold chain logistics, understanding Moscow’s exhibition landscape is essential. The city hosts a specialized event that has become the undisputed center of gravity for the Russian meat sector, bringing together the entire value chain from field to supermarket shelf. Here is an in-depth look at the international meat industry exhibition shaping the sector in the Russian capital.
The Flagship Event: MAP Russia — Meat and Poultry Industry Russia
When industry professionals discuss meat exhibitions in Moscow, MAP Russia — Meat and Poultry Industry Russia stands as the undisputed leader. Formerly known as “Kuriny Korol” (Chicken King), this exhibition has evolved over 25 years to become the largest and most specialized international event for meat and poultry producers in Russia and the CIS region.
Dates and Venue
The 2026 edition of MAP Russia will take place May 19–21, 2026, at the Timiryazev Centre in Moscow. This marks the exhibition’s return to this modern venue, which has proven convenient for guests, speakers, and exhibitors alike, with easy access from the Petrovsko-Razumovskaya metro station.
A Quarter-Century of Excellence
The 2026 edition is a milestone year—the 25th anniversary of the exhibition. First established in 2001 as “Kuriny Korol” to support the rapidly developing Russian poultry sector, the exhibition has since expanded to cover the full spectrum of meat production, including pork, beef, turkey, and lamb, as well as feed production and animal health. The exhibition has been organized by the Asti Group exhibition company since its founding and has received support from VIV Worldwide since 2004, giving it a genuinely international pedigree.
Scale and Participation
MAP Russia has demonstrated remarkable resilience and growth, even as the global trade landscape has shifted. The exhibition currently features approximately 80 percent international exhibitors, a significant increase from the 50-60 percent share seen in previous years. Notably, up to 60 percent of companies at MAP Russia are new to the Russian market, using the exhibition as their entry platform.
International participation is particularly strong from China, Turkey, Brazil, India, and Malaysia, representing the new geography of meat industry partnerships. The exhibition also features participants from Belarus, Kazakhstan, and other EAEU countries, reflecting the integrated nature of the Eurasian meat market.
Exposition Scope — The “Feed to Meat” Concept
MAP Russia operates under the powerful concept “from field to table” (or “from feed to meat”), covering every stage of the animal protein production chain. The exhibition is structured to address the complete lifecycle:
Feed Production and Crop Inputs:
- Grain and oilseed production for feed purposes
- Feed milling equipment and technology
- Compound feeds, feed ingredients, and additives
- Forage harvesting machinery
Livestock and Poultry Farming:
- Breeding stock and genetics
- Housing systems and climate control
- Automated feeding and drinking systems
- Waste management and environmental solutions
- Veterinary drugs, vaccines, and health products
Slaughtering and Primary Processing:
- Stunning, bleeding, and scalding equipment
- Evisceration and carcass processing lines
- Cutting, deboning, and portioning systems
Further Processing and Value Addition:
- Grinding, mixing, and forming equipment
- Marinating and cooking systems
- Sausage and processed meat production lines
Cold Chain and Refrigeration:
- The exhibition includes a dedicated “Cold Industry for Agriculture” section
- Refrigeration equipment for meat storage and transport
- Temperature monitoring and control systems
Packaging and Distribution:
- Primary and secondary packaging solutions
- Labeling and traceability systems
- Logistics and distribution services
What Makes MAP Russia Unique
The exhibition’s president, Narine Bagmanyan, emphasizes that MAP Russia remains “the only specialized exhibition for animal protein producers in Russia”. Unlike larger agricultural fairs that attempt to cover all aspects of farming—from fruit growing to winemaking—MAP Russia maintains a disciplined focus on meat, poultry, eggs, and the feed required to produce them.
This specialization means that every exhibitor and every visitor shares a common business focus, making networking and deal-making significantly more efficient than at broader agricultural events.
The Business Program: Agricultural Policy Summit
What truly distinguishes MAP Russia is its robust concurrent business program—the Summit “Agricultural Policy of Russia: Safety and Product Quality”. The 2026 summit carries the compelling slogan: “More than Meat — Products, Technologies, Export of the Future”.
Scale and Participation
The summit features an extensive program of plenary sessions, roundtables, and specialized sessions. Delegates include:
- Leaders and specialists from agricultural holdings
- Regional agricultural authorities and legislative bodies
- Industry unions and associations
- Scientists, analysts, and researchers
- Investors and entrepreneurs
- Top managers from food and processing industries
Plenary Session — Export Congress
The first block of the summit is dedicated to strengthening Russia’s position in the global protein market. Key topics include:
- Current and prospective export destinations for meat and eggs
- Working with distributors, trading houses, and importers
- Pricing approaches and long-term contracting
- Government support instruments for foreign trade
- Certification barriers and differences between consumer regions
- Veterinary permits, sanitary passports, and laboratory testing
Feed and Raw Materials Session
The second block focuses on the raw material base and feed production, with particular emphasis on grain and oilseeds for feed purposes. Discussions address:
- Development of raw material production and compound feed industry
- Logistics and infrastructure challenges
- Competition with other exporting countries
Deep Processing and Value Addition
The third block addresses deep processing, value addition, innovation, and product promotion. This session covers:
- Trends in deep processing
- Development of “bioeconomic profile” production
- Packaging as a branding element
- The importance of marketing and exhibition participation
Specialized Industry Sessions
The summit also includes narrowly focused sessions addressing specific sectors:
- Poultry farming
- Pig farming
- Turkey production
- Feed production
- Agricultural animal health
- Eco- and bioactive food products
Meat Battle Moscow: Where Producers Meet Chefs
One of the most innovative and engaging features of MAP Russia is Meat Battle Moscow, a live culinary competition that bridges the gap between meat producers and the HoReCa (Hotel, Restaurant, Cafe) sector.
Concept and Purpose
Launched in 2023, Meat Battle brings together leading Russian chefs with meat producers in a live cooking competition. The concept is elegantly simple: chefs prepare dishes using products from Russian meat and poultry producers, demonstrating the quality, versatility, and culinary potential of domestically produced animal protein.
Why Meat Battle Matters
For meat producers, Meat Battle provides direct feedback from culinary professionals who understand what the market wants. As Narine Bagmanyan explains, “Through this project, we help producers better understand the needs of the HoReCa sector and unlock the potential of each product for different consumer types. The participation of high-class chefs is key to solving this problem. They understand better than anyone which meat will be truly in demand in gastronomy”.
For the HoReCa sector, Meat Battle demonstrates the quality of Russian meat products, encouraging restaurants and hotels to shift toward domestic suppliers rather than imported alternatives.
Live Demonstrations and Tasting
The Meat Battle format includes live cooking demonstrations, tastings, and detailed discussions of meat selection principles, proper cutting techniques, and transportation nuances. Attendees gain practical knowledge they can apply immediately in their operations.
The Poultry Specialization: Kuriny Korol Heritage
While MAP Russia now covers all meat sectors, its roots remain visible in the continued prominence of poultry under the “Kuriny Korol” (Chicken King) brand. Russia’s poultry industry has been one of the nation’s great agricultural success stories, and this section of the exhibition remains critically important.
Poultry-Specific Exposition
The poultry section of MAP Russia covers:
- Broiler, layer, and turkey genetics and breeding stock
- Poultry housing systems (cage and floor systems)
- Climate control and ventilation for poultry houses
- Automated feeding and drinking systems for poultry
- Egg collection, cleaning, grading, and packing equipment
- Poultry processing equipment (slaughter, evisceration, deboning)
- Poultry health products and veterinary services
ZENYER and Poultry Automation
A notable exhibitor at the 2026 edition is ZENYER Russia, the official dealer of ZENYER equipment for the Russian Federation and EAEU countries. ZENYER will present solutions for:
- Automated sorting, packaging, and labeling of eggs
- Egg washing and disinfection
- Modern robotic technologies for loading, unloading, and stacking products
International Poultry Technology
The exhibition features significant international participation in the poultry sector, including Brazilian company BTA Additives — Add Innovation, which produces feed additives for improving animal productivity, production indicators, and biosecurity, as well as technologies for facility cleaning and equipping food industry enterprises.
Cold Chain and Refrigeration: Indispensable for Meat
A distinctive feature of MAP Russia is the dedicated “Cold Industry for Agriculture” section. For the meat industry, proper refrigeration is not a luxury—it is essential for food safety, quality preservation, and regulatory compliance.
Exposition Focus
The cold chain section of MAP Russia addresses:
- Refrigeration equipment for slaughterhouses and processing plants
- Cold storage facilities for meat and poultry products
- Refrigerated transport for distribution
- Temperature monitoring and data logging systems
- Energy-efficient cooling technologies
This integration of cold chain technology within a meat-specific exhibition reflects the practical reality that meat producers cannot succeed without reliable refrigeration at every stage from slaughter to sale.
International Participation: A New Geography
The shifting global trade landscape has transformed the international participation at MAP Russia. While European, Canadian, and American suppliers have reduced their presence, new partners have stepped forward.
Current International Composition
The 2026 edition features strong contingents from:
- China — Equipment, feed ingredients, and processing technology
- Turkey — Meat processing equipment and veterinary products
- Brazil — Feed additives, genetics, and animal health products
- India — Feed ingredients and pharmaceutical products
- Malaysia — Specialized equipment and technologies
First-Time Exhibitors
Remarkably, up to 60 percent of exhibiting companies at MAP Russia are presenting their products in Russia for the first time. These companies are using the exhibition as their entry platform to the Russian market, making MAP Russia a critical venue for discovering new suppliers and technologies.
Government and Industry Support
The exhibition is supported by key Russian government and industry bodies, including the Ministry of Agriculture of the Russian Federation, Rosselkhoznadzor (Federal Service for Veterinary and Phytosanitary Surveillance), the Russian Poultry Union, the National Union of Pig Breeders, the National Turkey Producers Association, the Eurasian Poultry Association, the Russian Grain Union, and the Russian Feed Producers Union.
Navigating the Moscow Meat Industry Exhibition Scene
For international professionals planning to attend MAP Russia, several practical considerations are essential.
Venue Logistics
MAP Russia is held at the Timiryazev Centre, located at Verkhnyaya Alleya, 6, building 1 in Moscow. The venue is conveniently situated just a short walk from the Petrovsko-Razumovskaya metro station, making it accessible from anywhere in the city.
Registration
The exhibition operates on a professional B2B basis and requires pre-registration. Online registration is available through the official exhibition website at meatindustry.ru. Given the specialized nature of the event, attendees should register with their professional credentials.
Market Dynamics
The Russian meat market is currently characterized by several key trends visible at MAP Russia:
- Export Development: Russian meat and poultry producers are increasingly looking to export markets, making the export-focused sessions of the summit critically important
- Import Substitution and New Partnerships: With traditional European supply chains altered, Russian processors are actively seeking equipment, genetics, and ingredients from new partners in Asia, South America, and the Middle East
- HoReCa Channel Growth: The restaurant and hospitality sector is a growing outlet for meat products, and Meat Battle directly addresses this opportunity
- Automation and Robotics: Labor shortages are driving investment in automated processing, sorting, and packaging equipment, as reflected in exhibitor offerings from ZENYER and others
- Feed Cost Optimization: With feed representing the largest cost in meat production, feed efficiency technologies are in high demand
Language and Communication
While major international exhibitors may have English-speaking representatives, the primary language of the exhibition is Russian. For international exhibitors targeting Russian buyers, having printed materials in Russian and Russian-speaking staff is essential. For international visitors, engaging with Russian exhibitors may require Russian-language capabilities or an interpreter.
Business Culture
Russian meat industry exhibitions are characterized by serious, technically focused conversations. Attendees are typically production managers, veterinarians, nutritionists, or procurement professionals with specific requirements. Come prepared with detailed technical specifications, performance data, and case studies. Business cards are essential, and follow-up meetings are often scheduled during the event.
Moscow’s meat industry exhibition landscape is dominated by one essential event: MAP Russia — Meat and Poultry Industry Russia. Now celebrating its 25th anniversary, this exhibition has established itself as the only specialized platform for animal protein producers in Russia, covering the entire value chain from feed production to finished products.
The exhibition’s “from field to table” concept ensures that every link in the meat production chain is represented, while the concurrent Agricultural Policy Summit addresses the strategic issues—export development, feed security, deep processing, and regulatory compliance—that shape the industry’s future. The innovative Meat Battle platform bridges the gap between producers and the HoReCa sector, demonstrating the quality of Russian meat to culinary professionals.
With strong international participation from China, Turkey, Brazil, India, and Malaysia, and up to 60 percent of exhibitors presenting in Russia for the first time, MAP Russia offers a unique window into the evolving geography of meat industry partnerships.
As Russia continues to develop its meat production capacity and expand its export presence, this exhibition serves as the essential gateway to one of the world’s largest and most dynamic meat markets. For equipment manufacturers, feed ingredient suppliers, genetics companies, and processing technology providers, a presence at MAP Russia is not merely beneficial—it is a strategic necessity for accessing the Russian and Eurasian meat sector.
