Exhibition №1 in the sector of goods for home
Returning from March 17-19, 2026, this gathering of 12 concurrent specialized exhibitions has solidified its reputation as the largest and most significant B2B platform for non-food consumer goods in Russia and Eastern Europe.
Described as the “exhibition №1 in the household goods sector” and recognized by the Association of the German Trade Fair Industry (AUMA) as the most efficient home goods exposition in Russia, HouseHold Expo is where the domestic market’s pulse is felt most strongly. It is the annual meeting point for manufacturers, distributors, retailers, and e-commerce giants, all converging to shape the future of the industry.
A Universe of 12 Specialized Worlds
The power of the expoplex lies in its structure. Rather than a chaotic sea of products, it is a meticulously organized collection of vertical trade shows, each a leader in its own niche. This “exhibition of exhibitions” creates unparalleled cross-traffic of targeted, purchase-ready visitors. The core events within the expoplex include:
- HouseHold Expo: The flagship event, a massive showcase of tableware, kitchen utensils, household chemicals, cleaning products, plastic goods, and storage systems.
- Stylish Home. Objects & Tableware: Dedicated to the premium segment—interior decor, home textiles, lighting, and elegant table settings.
- HouseTech Expo: The destination for digital and home appliances, from kitchen gadgets and coffee machines to climate control equipment and beauty gadgets.
- Outdoor Dacha: A sprawling exhibition for country living, featuring garden furniture, BBQ grills, tools, landscaping decor, and camping gear.
- Zoo ExpoPlace: The specialized section for the booming pet industry, covering everything from food and zooncosmetics to toys and accessories.
- ChristmasBox Podarki & Toy Market: The dedicated zones for seasonal goods, gifts, souvenirs, and children’s toys, where buyers place orders for the upcoming holiday season.
- ChemiCos & BeautyChemiCos: Although in a separate pavilion, this expoplex for household chemicals, cosmetics, and raw materials runs concurrently, adding another layer of synergy for buyers in adjacent categories.
By housing these diverse yet interconnected sectors under one roof, the expoplex allows a buyer for a major retailer to source kitchenware at HouseHold Expo, negotiate for garden furniture at Outdoor Dacha, and discover new pet product lines at Zoo ExpoPlace, all in a single day.
The Scale of the Event
The numbers for the March 2026 edition are staggering. Organizers expect over 1,100 participating companies from more than 15 countries, including Russia, China, Turkey, Iran, Belarus, Kazakhstan, Uzbekistan, and South Korea. These exhibitors will showcase over 2,000 premieres and new products, offering a first look at the trends that will dominate Russian homes in the coming seasons.
The event sprawls across more than 30,000 square meters of exhibition space at Crocus Expo. Crucially, the audience is exclusively professional, with over 25,000 visitors expected, including buyers from federal and regional retail chains, wholesale companies, and e-commerce platforms from all 85 regions of Russia and Eurasian Economic Union (EAEU) countries.
Where the Giants Shop
The list of confirmed buyers attending HouseHold Expo reads like a who’s who of Russian and international retail. The expoplex is a magnet for purchasing decision-makers:
- Retail Titans: Auchan, Magnit, Lenta, Perekrestok, X5 Group, Metro, Stockmann.
- DIY & Home Improvement: Leroy Merlin, OBI, Tvoy Dom, Hoff.
- E-Commerce Leaders: Wildberries, Ozon, Yandex Market, Lamoda, SberMarket.
- Specialty Retailers: Detsky Mir, Korablik, Familia, FIX Price, and countless regional chains.
For exhibitors, this concentration of purchasing power is the event’s main draw. The opportunity to secure listings with these giants is a primary reason companies return year after year.
More Than a Showroom: The Business Program
HouseHold Expo is not just about products on shelves; it is a dynamic hub for industry dialogue and deal-making. The business program is extensive and designed to deliver tangible results:
- II International Trade Forum “Resources for Growth. Retail and Integration”: A high-level conference where industry leaders discuss development directions, changes in consumer behavior, and strategies for production, distribution, and contract manufacturing.
- B2B Negotiations “Buyer – Supplier”: Organized zones facilitating direct, pre-arranged meetings between exhibitors and key purchasers from Russia and Central Asia, with the potential to sign up to 10 wholesale contracts during the event.
- “Gallery of New Products” & “Retailer’s Choice” Award: A dedicated trend zone showcasing exhibitor novelties, where a “secret shopper” jury of buyers from major retail chains selects the best products, providing invaluable recognition and exposure.
- Consulting Center: Offering expert advice on logistics, financing, and sales channels for industry professionals.
The Verdict: An Unmissable Industry Gathering
For any company serious about the Russian and Eurasian market for home goods, HouseHold Expo is not an option—it is a necessity. It is the one place where the entire ecosystem of the industry gathers to do business. The unique synergy of 12 specialized shows, the unparalleled concentration of top-tier buyers, and a robust program designed to foster real commercial relationships make it the most effective and influential event of its kind.
As one exhibition organizer stated, HouseHold Expo is “the main meeting place for the leaders of the global tableware goods and houseware market in Russia”. For three days in March, the future of the Russian home is quite literally on display at Crocus Expo.
Key Details at a Glance:
- Event: HouseHold Expo Expoplex 2026 (Spring)
- Dates: March 17-19, 2026
- Location: Crocus Expo IEC, Pavilion 2, Moscow, Russia
- Organizer: MOKKA Expo Group (GC Mayer)
- Constituent Exhibitions: HouseHold Expo, Stylish Home, HouseTech Expo, Outdoor Dacha, Zoo ExpoPlace, ChristmasBox Podarki, Toy Market, and more.
- Key Sectors: Tableware, kitchenware, home textiles, decor, lighting, household chemicals, DIY, garden, pet products, gifts, toys, appliances.
- Attendance: 1,100+ exhibitors, 25,000+ professional visitors.
- Admission: Free with online pre-registration.
- Official Website: www.hhexpo.ru
