CPM – Collection Première Moscow is the undisputed cornerstone of the fashion industry in Russia and one of the most significant events in Eastern Europe and Central Asia. Positioned as the largest international exhibition of its kind in Russia, CPM operates as a critical bi-annual nexus where the global fashion supply chain connects with the vast Eurasian consumer market. Every February and September, the exhibition transforms Moscow’s Crocus Expo into a dynamic hub where trends are set, pre-orders are written, and the future of regional fashion retail is shaped.
Event Essentials at a Glance
Here are the key details for the upcoming 2026 Spring/Summer edition:
- Dates: February 17–20, 2026
- Venue: Crocus Expo International Exhibition Centre (Pavilion 3, Halls 13, 14, 15), Moscow
- Hours: 10:00–18:00 (Feb 17-19); 10:00–16:00 (Feb 20)
- Admission: Free for registered trade professionals (18+). Pre-registration online is mandatory.
- Metro Access: Myakinino station.
The Exhibition in Numbers: Scale and Influence
CPM’s status is quantified by impressive metrics that demonstrate its pivotal role:
- 900+ Brands: Exhibitors from 28+ countries, including major contingents from Russia, Türkiye, Italy, China, India, and Iran.
- 22,000+ Visitors: A professional audience of retailers, distributors, and other market players primarily from Russia and the Eurasian Economic Union (EAEU).
- 50 Product Groups: The fair presents the “whole world of fashion,” spanning womenswear, menswear, childrenswear, lingerie, activewear, accessories, and more.
- Specialized Segments: Focused areas include
dreams by CPMfor lingerie and swimwear,CPM Kids, andCPM Shop & Retail Solutionsfor retail technology.
More Than a Marketplace: The CPM Experience
The event’s power lies in its comprehensive ecosystem designed to foster business growth, education, and inspiration.
1. The Fashion Stage: Where Trends Come to Life
The CPM Fashion Stage is the event’s beating heart. Its catwalk program features premiere presentations from participating brands and hosts prestigious contests like the PROfashion Masters industrial design competition. This stage is not just for show; it’s a direct marketing and ordering platform where collections gain visibility and commercial traction.
2. The Russian Fashion Retail Forum (RFRF): The Industry’s Think Tank
Running parallel to the exhibition, the four-day Russian Fashion Retail Forum (RFRF) is a premier business conference. Featuring over 150 expert speakers, it delivers critical insights across streams like strategic talks (RFRF Main Stage), practical workshops, and specialized lectures (e.g., RFRF Dreams Dialogue for the lingerie market). The forum addresses core challenges and strategies for fashion retail management in the region.
3. A Launchpad for Market Entry
CPM is expressly designed to facilitate international market entry. Its “Agency Wanted” program connects foreign brands seeking representation with potential Russian distributors and partners. For new brands, the “Start-up” booth option provides a cost-effective way to showcase key pieces and make initial contacts. The organizers emphasize the advantage of having Russian-speaking representation and offer dedicated seminars on local business practices.
A Strategic Imperative for Fashion Professionals
For exhibitors, CPM is an indispensable platform to access one of the world’s most distinct and sizable consumer markets. It offers direct contact with the regional buyers who drive the industry. For visiting buyers, designers, and retail executives, it is the most efficient way to comprehensively source the upcoming season’s collections, gain unrivalled market intelligence, and build a network within the Eurasian fashion community.
The exhibition is not merely a reflection of the current market; it is an active driving force for its development. As Alexander Shaynikov, General Manager of the CPM organizer, notes, the fair observes “a steady increase in the participation of both Russian and international companies” and remains “an important driving force for the development and support of the fashion industry”.
If you plan to attend, carefully reviewing the exhibitor list and RFRF program in advance will help you maximize the value of your visit. With its unique combination of scale, specialized focus, and business-critical networking, CPM – Collection Première Moscow is an essential date on the global fashion calendar.
