IPSA Moscow Exhibition at Crocus Expo IEC is one of Russia’s leading trade fairs for promotional products, advertising technologies, and branded merchandise. To maximize your exhibition success, hiring a professional Russian hostess can significantly enhance your brand presence, attract visitors, and facilitate smooth business interactions.
Why Hire a Russian Hostess for IPSA Moscow?
A well-trained hostess provides more than just a welcoming presence—she becomes the face of your brand at the exhibition. Key benefits include:
✔ Attracting Visitors – Engaging attendees and directing them to your booth
✔ Brand Representation – Professionally presenting your company image
✔ Multilingual Support – Assisting with Russian-English communication
✔ Event Coordination – Managing giveaways, brochures, and lead collection
✔ Cultural Insight – Helping international exhibitors navigate Russian business etiquette
Key Responsibilities of an Exhibition Hostess
1. Booth Attraction & Visitor Engagement
- Warmly greeting attendees and inviting them into your exhibition space
- Handing out promotional materials (brochures, samples, business cards)
- Answering basic questions about your products and services
2. Lead Generation & Data Collection
- Scanning badges and collecting visitor contact details
- Qualifying leads based on your target criteria
- Scheduling follow-up meetings for your sales team
3. Product & Brand Promotion
- Demonstrating products and explaining key features
- Assisting with live demos of advertising technologies
- Encouraging social media engagement (e.g., photo ops, hashtags)
4. Logistics & Hospitality Support
- Managing giveaways and contests
- Coordinating meeting areas for clients
- Ensuring the booth remains tidy and professional
How to Choose the Right Hostess for IPSA
1. Experience in Trade Shows
- Prior work at IPSA, RosUpack, or similar B2B exhibitions
- Familiarity with Crocus Expo’s layout and visitor flow
2. Professional Appearance & Communication Skills
- Polished and professional demeanor
- Strong verbal and non-verbal communication
- Ability to engage diverse audiences
3. Language Proficiency
- Fluent Russian (essential for local attendees)
- English or other languages (if targeting international visitors)
4. Industry Knowledge (Preferred)
- Understanding of promotional products, printing tech, or advertising solutions
- Ability to explain branding and marketing concepts
Tips for Working with a Hostess at IPSA
✅ Provide a briefing document – Cover brand messaging, key products, and FAQs
✅ Set clear KPIs – Define goals (e.g., leads collected, demos conducted)
✅ Plan shifts & breaks – Avoid fatigue with rotating schedules
✅ Use branded attire – Ensure hostesses align with your corporate identity
✅ Follow up post-event – Gather feedback for future improvements
Final Thoughts
A professional Russian hostess at IPSA Moscow can transform your exhibition experience by boosting visitor engagement, generating quality leads, and enhancing brand perception. Whether you’re showcasing custom merchandise, digital printing solutions, or advertising tech, the right hostess ensures your booth stands out in a competitive environment.
📅 Book Early! Secure your team in advance for the best selection.
Need a professional hostess for IPSA Moscow? Contact us today for expert recommendations! 🚀