Shaping the Future of Russia’s Kids Industry
MIR DETSTVA MOSCOW is Russia’s largest and most influential trade fair dedicated to children’s products, education, and entertainment. Held annually in Moscow, this event serves as the central hub for manufacturers, retailers, and industry professionals to discover the latest trends, innovations, and business opportunities in the growing kids’ market.
Why MIR DETSTVA is a Must-Attend Event
With Russia’s children’s goods market valued at $8.3 billion, the exhibition offers:
✔ Direct access to 600+ exhibitors (toys, baby care, education, apparel, and more)
✔ Networking with major retailers (Detsky Mir, Korablik, and e-commerce platforms)
✔ Trend insights from leading child psychologists and educators
✔ Live product demonstrations and hands-on testing
✔ Government updates on safety regulations and industry standards
Key Exhibition Sections
1. Toys & Games
- Educational and STEM toys
- Interactive and smart play solutions
- Traditional and eco-friendly toys
- Licensed products (cartoons, movies, gaming)
2. Baby & Childcare
- Nursery furniture and strollers
- Feeding and hygiene products
- Eco-conscious and hypoallergenic baby care
- Safety gear and childproofing solutions
3. Children’s Fashion & Footwear
- Casual and seasonal apparel
- School uniforms and accessories
- Sustainable and organic clothing brands
4. Education & Development
- EdTech tools and e-learning platforms
- Books, puzzles, and creative kits
- Child psychology and parenting resources
5. Licensing & Entertainment
- Character merchandising and branded content
- Animation studios and entertainment brands
- Kid-friendly media and digital platforms
Who Attends?
- Retail buyers (chain stores, boutiques, online shops)
- Distributors and wholesalers
- Preschools and educational institutions
- Parents and bloggers (at open public days)
- Investors and franchise seekers
Why Exhibit?
✅ Launch new products to Russia’s top buyers
✅ Connect with distributors across CIS markets
✅ Gain media exposure via dedicated press events
✅ Understand regulatory changes affecting the industry
Market Trends & Opportunities
- Rising demand for educational and interactive toys
- Growth in eco-friendly and non-toxic products
- Expansion of omnichannel retail (online + offline)
- Government support for local toy manufacturing
Special Features
- Trend Forum – Insights from child development experts
- Kids Fashion Show – Showcasing new collections
- Startup Zone – Innovative brands and inventors
- Retailer Matchmaking – Pre-arranged B2B meetings
Join Russia’s Thriving Kids Market
MIR DETSTVA MOSCOW is the ultimate destination for brands looking to succeed in Russia’s competitive children’s industry. Whether you’re a manufacturer, retailer, or educator, this event provides the connections, trends, and tools to grow your business.
#MirDetstva #KidsExpo #ToysAndGames #Childcare #RussiaRetail #MoscowExhibition