INTERCHARM Moscow is Eastern Europe’s largest and most prestigious trade fair for the beauty and cosmetics industry. Recognized as the key event for professionals in perfumery, cosmetics, and personal care, it serves as a dynamic platform for brands, manufacturers, distributors, and retailers to showcase innovations, explore trends, and establish business connections.
Event Overview
INTERCHARM has been the beauty industry’s flagship event in Russia since 1995. Held annually, it attracts:
- 1,500+ exhibitors from 40+ countries
- 50,000+ professional visitors
- Leading global and local brands
- Beauty influencers, buyers, and distributors
Key Exhibition Segments
- Skincare & Cosmetics (makeup, face & body care)
- Haircare & Styling (professional & retail products)
- Perfumery & Niche Fragrances
- Natural & Organic Cosmetics
- SPA & Professional Beauty Products
- Packaging & Manufacturing Equipment
- Beauty Tech & Digital Innovations
Why Attend INTERCHARM Moscow?
1. Discover the Latest Beauty Trends
- New product launches from global brands
- Trend zones featuring upcoming colors, textures, and formulations
- Vegan, cruelty-free, and sustainable beauty innovations
2. Business & Networking Opportunities
- B2B meetings with distributors, retailers, and e-commerce platforms
- International pavilions (Korea, France, Italy, Germany, etc.)
- Matchmaking program connecting suppliers with buyers
3. Expert Knowledge & Education
- Beauty Congress with industry leaders discussing market trends
- Masterclasses & workshops on makeup, skincare, and retail strategies
- Startup pitch competitions for emerging brands
4. Live Demonstrations & Interactive Experiences
- Makeup & hairstyling shows by top artists
- SPA & wellness zones with hands-on product testing
- Tech showcases (AI beauty diagnostics, AR makeup try-ons)
Visitor Profile
The exhibition attracts:
✔ Retailers & distributors looking for new brands
✔ Salon & SPA owners sourcing professional products
✔ E-commerce & beauty marketplaces
✔ Beauty bloggers & influencers
✔ R&D specialists & manufacturers
Exhibitor Benefits
- Launch products in the Russian & CIS markets
- Meet distributors & retail chains in one location
- Gain media exposure through beauty press & influencers
- Test consumer reactions with live demos
Practical Information
Next Edition: October 2025
Venue: Crocus Expo IEC, Moscow
Admission: Free for trade visitors (registration required)
Conclusion
INTERCHARM Moscow is the must-attend event for anyone in the beauty industry, offering unparalleled opportunities for business growth, trend discovery, and professional networking. Whether you’re launching a new brand, sourcing innovative products, or staying ahead of market trends, this exhibition is the ultimate destination for beauty professionals.