dreams by CPM body & beach is a specialized exhibition project within the broader CPM — Collection Première Moscow fashion platform, dedicated to the intimate fashion industry. Launched by Messe Düsseldorf Moscow in collaboration with IGEDO Company, the project brings together leading manufacturers and suppliers of lingerie, swimwear, beachwear, homewear, and activewear under one roof.
A Comprehensive Vision for Intimate Fashion
The name “dreams” reflects the project’s vision of showcasing the multifaceted world of intimate fashion. The exhibition is organized into five specialized thematic segments, each representing a distinct facet of the industry:
- Lingerie – Women’s, men’s, and children’s underwear
- Beach – Swimwear, pareos, and accessories for beach holidays
- Active – Clothing and underwear for fitness and yoga
- Home – Loungewear and interior elements for the home
- Erotic – Erotic lingerie and accessories
This structured approach allows buyers from niche boutiques, showrooms, and large department stores to efficiently navigate the exhibition and find products suited to their specific market needs.
Scale and Reach
The exhibition attracts a significant number of industry professionals. The broader CPM platform, of which dreams is a key part, regularly brings together approximately 700 participating companies from over 23 countries and welcomes more than 20,000 retailers and market players per season. dreams by CPM specifically draws thousands of specialists, including buyers from multi-brand boutiques, chain stores, e-commerce platforms, distributors, and designers.
International brands from Russia, Türkiye, Italy, China, Greece, the United Kingdom, and other European and South American countries present their collections, offering a wide selection of product categories, design solutions, and price points. Notable participants have included NAMALDi and LAPERiSSA from Türkiye, OROBLU from Italy, LUNA from Greece, and CYBERJAMMIES from the United Kingdom.
Beyond the Exhibition Floor
dreams by CPM is more than just a trade show; it is a comprehensive business platform. Key features include:
- Fashion Shows: Select participant collections are presented on the runway, offering buyers a dynamic preview of upcoming trends.
- RFRF dreams dialogue: A dedicated business lecture series within the broader Russian Fashion Retail Forum. Industry experts share insights on trends, technologies, innovations, product quality, contract manufacturing, and effective marketing strategies for the lingerie market.
- Trend Zones: Curated areas highlighting key trends and innovations in intimate fashion.
Location and Upcoming Editions
The project has evolved in recent years. Initially held at the Expocentre Fairgrounds, dreams by CPM has moved to the Crocus Expo International Exhibition Centre in Moscow, integrating more deeply with the main CPM exhibition to create greater synergy across product segments.
The upcoming edition of dreams by CPM is scheduled to take place from September 1 to 4, 2026, at Crocus Expo, presenting collections for the Spring-Summer 2027 season. This event represents a key opportunity for industry professionals to discover new products, forge business connections, and gain insights into the future of the intimate fashion market in Eastern Europe and Central Asia.
