The Euro Shoes Premiere Collection is the leading international B2B exhibition for footwear, bags, and accessories in Russia and the CIS. For more than 20 years, it has served as a critical platform for retailers, brands, and manufacturers, bridging the gap between global suppliers and the dynamic Russian market. The upcoming 37th edition is scheduled for August 25-28, 2026, at the World Trade Center (WTC) Congress Center in Moscow.
A Key Event for the Buying Season
Euro Shoes marks the start of a new buying season, making it the main industry event for forming the assortment for fashion retail. The most recent fair, held in March 2026, attracted around 100 companies and brands from Russia, Europe, and Asia. They presented their Fall/Winter 2026/27 collections of shoes, bags, and accessories, featuring well-known names like Caprice, Tamaris, Marco Tozzi, Peter Kaiser, Rieker, Remonte, EMU Australia, and many more from Germany, Spain, Italy, and beyond.
A Global Hub for Business
The true value of Euro Shoes lies in its international and professional nature. Attendees benefit from a concentrated mix of global brands and suppliers. The exhibition is a working platform for essential business functions, from assortment planning and sourcing partners to launching private labels with factories in China and India.
In August 2026, the exhibition will continue this tradition, presenting Spring/Summer 2027 collections from more than 100 companies. The list of confirmed participants already includes a wide spectrum of brands, such as Abbacino, Alpino, Ballina, El Naturalista, Pikolinos, Waldlaufer, and Wonders, showcasing a broad range of price segments and styles.
Why Attend Euro Shoes?
The exhibition is designed as a comprehensive solution for industry professionals, offering several key benefits:
- Direct Access to Collections: A prime opportunity to see upcoming collections and place early orders. Early order placement from major European manufacturers guarantees early delivery times and better retail sales. For example, Victor Kunz, General Director of Caprice Vostok LLC, stated: “For Caprice, the Euro Shoes exhibition is the most important event… We appreciate the professionalism of its organizers… The success of the exhibition among buyers is confirmed by the number of visitors and the volume of collected orders”.
- Networking and Partnerships: The fair facilitates new connections, helping businesses find not only manufacturers or suppliers but also to build long-term partnerships.
- Business and Trend Program: Each exhibition features a dedicated business program that addresses current topics within the fashion segment, including seminars and discussions.
- Prime Location: The WTC Congress Center is conveniently located in the center of Moscow, near the Moscow City business district.
A Proven Industry Leader
Euro Shoes has firmly established its place in the international footwear exhibition calendar, providing a professional atmosphere where business deals are forged and the future of the market in Russia and the CIS is shaped. For any industry professional looking to tap into the Russian footwear and fashion market, it remains an essential date on the calendar.
