Russia’s restaurant, hotel, and café (HoReCa) sector is one of the most dynamic and resilient markets in the world. Despite geopolitical shifts, the industry is not just surviving—it is reinventing itself. A new generation of local chefs is gaining international acclaim, coffee culture is booming in major cities, and import substitution has opened the doors for high-quality equipment and ingredient suppliers from Asia, the Middle East, and Latin America.
For international professionals, the Russian market is currently experiencing a “vacuum of opportunity.” With many Western brands out of the picture, buyers are actively seeking reliable partners for everything from espresso machines and tableware to frozen foods and furniture.
Here is your guide to the most significant HoReCa industry events in Russia for 2026-2027.
HORECA Expo & Coffee Tea Cacao Russian Expo: The Spring Powerhouse (April 14–16, 2027)
For industry professionals looking to start the business season strong, the consolidated event happening in April 2027 is the most significant development in the Russian exhibition landscape. Three major industry pillars have united to create a new gravitational force for gastronomy: HORECA Expo, the Coffee Tea Cacao Russian Expo, and the Chef a la Russe championship.
Why this event is a game-changer:
This strategic partnership, coordinated by ITH and supported by METRO Russia, combines expertise and resources to create a unique platform in Eurasia. Instead of traveling to multiple shows, attendees can access the entire supply chain under one roof.
- The Venue: The modern Timiryazev Center exhibition complex in Moscow.
- The Scale: Over 400 exhibitors and more than 25,000 professionals from the coffee shop, restaurant, bar, and hotel market are expected.
- Dual Focus: The event splits its focus between HORECA Expo (equipment, furniture, tableware, automation, hygiene products, and decor) and the Coffee Tea Cacao Russian Expo (raw materials, roasting equipment, accessories, and chocolate).
The “Must-See” Feature:
Do not miss the Chef a la Russe competition. Organized by METRO and the National Association of Chefs of Russia, this is the only team championship among chefs in Russia. It operates under international regulations and sets the professional standards for the industry. It is the perfect place to spot emerging culinary talent and network with the country’s top chefs.
- Dates: April 14–16, 2027
- Venue: Timiryazev Center, Moscow
WorldFood Moscow: The Autumn Retail & HoReCa Giant (September 2026)
While primarily known as a food and beverage exhibition, WorldFood Moscow is arguably the most important event on the calendar for suppliers targeting the Russian hospitality sector. Because it covers both retail and HoReCa channels simultaneously, it offers unparalleled access to a wide buyer base.
Why WorldFood matters for HoReCa:
The strength of this event lies in the quality of its visitors. Organizers report that 95% of attendees have purchasing decision power within their companies. The list of attending companies reads like a who’s who of the Russian food service industry, including representatives from:
- Major Chains: Burger King, Domino’s Pizza, Novikov Group, White Rabbit Family (renowned for its fine dining), Vkusno — i tochka, Teremok, and Shokoladnitsa.
- Hotels & Retailers: METRO Cash & Carry, Azbuka Vkusa, and X5 Retail Group are also on the lookout for new suppliers.
What to Expect:
With over 1,250 exhibitors and 32,000 visitors, this is a massive sourcing hub for ingredients, beverages, frozen foods, and seafood. If you supply food products to restaurants or hotels, this is the non-negotiable event of the year.
- Dates: September 15–18, 2026
- Venue: Crocus Expo, Moscow
PIR EXPO: The Traditional Industry Anchor (October 2026)
For over two decades, PIR EXPO has been the “grandfather” of Russian hospitality events. It remains the largest professional event specifically dedicated to the HoReCa industry, bringing together leading manufacturers and suppliers of products, solutions, and services.
What sets PIR EXPO apart:
Organized by the PIR Group in collaboration with the Restaurateur & Hotelier Federation of Russia, this exhibition has deep roots in the professional community. The theme of the 2026 edition is “LIVE COMMUNICATION,” focusing on offline meetings, business planning, and the emotional energy of face-to-face interaction.
Who should attend:
While WorldFood focuses heavily on ingredients, PIR EXPO has a stronger emphasis on equipment, design, and full-service solutions for hotels and restaurants. It covers everything from interior design and furniture to industrial kitchen equipment.
- Dates: October 26–29, 2026
- Venue: Crocus Expo, Moscow
At a Glance: 2026 HoReCa Events in Russia
To help you plan your business trips effectively, here is the summary of the key dates for 2026:
| Event Name | Dates | Venue | Primary Focus |
|---|---|---|---|
| HORECA Expo & Coffee Tea Cacao | April 14–16, 2027 | Timiryazev Center, Moscow | Spring Launch: Equipment, coffee, tea, gastronomy, chef championships |
| WorldFood Moscow | September 15–18, 2026 | Crocus Expo, Moscow | Autumn Sourcing: Food, beverages, ingredients (Retail & HoReCa) |
| PIR EXPO | October 26–29, 2026 | Crocus Expo, Moscow | Year-End Anchor: Hotel design, restaurant tech, full-service solutions |
Navigating the Market: What International Exhibitors Need to Know
The Russian market has undergone a significant transformation, creating new rules of engagement.
1. The “New Brand” Opportunity
With the voluntary exit of many Western firms, Russian restaurateurs are struggling to find high-quality replacement parts and ingredients. This is a prime moment for manufacturers from China, Turkey, India, and the UAE to enter the market. There is a high demand for espresso machine parts, commercial refrigerators, premium tableware, and furniture.
2. METRO’s Role as a Strategic Partner
METRO Russia has stepped up as a major driver of professional development in the market. Their involvement in the April HORECA Expo signals that large distributors are actively looking for new manufacturers to fill their supply chains. Partnering with or getting listed by such distributors is a fast track to market access.
3. A Focus on Quality and Training
The Russian professional community is highly educated and skilled. The presence of events like the Chef a la Russe championship and barista competitions at the Coffee Tea Cacao expo indicates a market that values quality and expertise. International brands need to bring not just products, but also training and service support to succeed.
4. Practical Logistics
Moscow remains the central hub. Both the Crocus Expo (for WorldFood and PIR) and the Timiryazev Center (for HORECA Expo in 2027) are accessible venues, though logistics regarding shipping samples and navigating payment systems (due to sanctions) require careful planning with experienced freight forwarders.
The Russian hospitality industry is hungry for innovation and new partnerships. Whether you are a coffee roaster looking to break into a sophisticated market, a manufacturer of commercial kitchen equipment, or a food producer looking to supply the next generation of Russian restaurants, the calendar for 2026 offers a strategic entry point at every season.
Mark your calendars for April, September, and October—Moscow is waiting to welcome you.
