Russia’s Largest Exhibition for E-Commerce and Retail Technologies
The landscape of Russian retail has undergone a dramatic transformation over the past decade. Online marketplaces have reshaped consumer habits, omnichannel strategies have become the norm, and technology has moved from a supporting role to centre stage. At the heart of this evolution stands ECOM Expo, the largest exhibition in Russia dedicated to e-commerce, digital marketing, and retail technology. Held annually in Moscow, ECOM Expo brings together the entire ecosystem of online selling: marketplace sellers, brand owners, technology providers, logistics operators, payment specialists, and marketing professionals.
Exhibition Overview
ECOM Expo is Russia’s premier event for internet commerce and retail innovation. The exhibition covers the complete range of technologies and services required to succeed in modern online retail, from marketplace analytics and payment processing to fulfilment solutions, customer relationship management, and artificial intelligence applications.
A defining characteristic of ECOM Expo is its focus on practical solutions. Unlike theoretical conferences that discuss abstract trends, ECOM Expo is built around actionable technologies that sellers and retailers can implement immediately. The exhibition floor features working demonstrations of software platforms, logistics systems, marketing tools, and payment solutions, allowing visitors to compare options, ask technical questions, and make informed purchasing decisions.
History and Organisation
ECOM Expo was first held in 2013, organised by Oborot.ru, a leading Russian e-commerce publication and industry platform. The exhibition has grown steadily over its thirteen-year history, evolving from a modest industry gathering into the country’s largest e-commerce technology showcase.
The exhibition is held annually, with the 2025 edition marking the 13th event. The 2026 edition is scheduled for 24–25 June 2026 at the Timiryazev Exhibition Centre in Moscow.
Venue for 2026: Timiryazev Exhibition Centre
For 2026, ECOM Expo will be held at the Timiryazev Exhibition Centre.
The exhibition is expected to occupy 25,000 square metres of exhibition space, hosting approximately 475 exhibitors and attracting around 40,000 professional visitors.
Scale and Participation
ECOM Expo has consistently grown in scale. The 2025 edition, held at the Timiryazev Exhibition Centre, brought together more than 300 exhibitors and 12,000 visitors. Over 150 companies participated for the first time, demonstrating the continued expansion of Russia’s e-commerce technology sector.
Exhibitors represent the full spectrum of e-commerce services, including major Russian and international companies. Past participants have included PayPal, QIWI, Yandex.Money, IKEA, Lamoda, and numerous other prominent brands.
Product Categories
ECOM Expo covers a comprehensive range of e-commerce and retail technology categories:
Marketplace Solutions: Tools for managing product listings on Wildberries, Ozon, Yandex.Market, and other Russian marketplaces. This category includes assortment management software, pricing tools, competitor analytics, and marketplace advertising platforms.
Marketing and Promotion: SEO tools, contextual advertising platforms, social media marketing solutions, influencer marketing platforms, email marketing systems, and marketing automation software. The exhibition features both established marketing technology providers and innovative startups.
IT and E-Commerce Platforms: Online store builders, content management systems, CRM platforms, CDP (customer data platform) solutions, mobile application development tools, and backend infrastructure for e-commerce.
Payments and Finance: Payment gateways, acquiring solutions, electronic money systems, cross-border payment services, financial accounting software, and lending platforms for e-commerce businesses.
Logistics and Fulfilment: Courier services, fulfilment centres, warehouse management systems, last-mile delivery solutions, tracking platforms, and cross-border logistics providers for sellers exporting from Russia or importing into Russia.
Business Management: Legal services for e-commerce, accounting software, tax consulting, personnel management tools, and business process automation systems.
Analytics and Data: Web analytics platforms, marketplace sales analytics, business intelligence tools, consumer behaviour analysis, and big data solutions for retail.
The ECOM.Future Innovation Competition
A signature feature of ECOM Expo is the ECOM.Future innovation competition, held on the opening day of the exhibition. Six companies present their projects in a pitch format before an expert jury, with each team given five minutes for their presentation and three minutes to answer questions.
The jury comprises representatives from major retailers, technology companies, and investment firms. Past judges have included executives from Wildberries, X5 Group, Gulliver Group, and other leading organisations.
The 2025 competition winner was ADWB, a data-driven service for influencer analytics and selection. The platform uses artificial intelligence to analyse millions of advertising integrations and marketplace sales data, helping sellers identify the most effective bloggers for product promotion. The winner received a certificate for a free exhibition booth at ECOM Expo 2026.
Other finalists in 2025 included:
- TryGone: A digital mirror for augmented reality clothing and accessory fitting
- EFFSTEP: A financial accounting service for online sellers
- AI-Minds: An AI marketer that handles category management for sellers
- Globus IT: A smart assistant for accelerated digital project launches in retail
- PIM.Seller: A platform for comprehensive logistics management on marketplaces
Business Programme: Six Streams of Knowledge
ECOM Expo features an extensive business programme running in parallel with the exhibition. The programme is organised into six thematic streams, allowing visitors to focus on their areas of interest:
Marketing Stream: Sessions on brandformance marketing, loyalty building, average order value optimisation, MarTech tools, influencer marketing strategies, and conversion rate optimisation.
Marketplace Stream: Topics including product listing optimisation, assortment management, working with international suppliers, sales funnel development, and big data analytics for marketplace sellers.
IT Stream: Frontend and backend development for e-commerce, mobile application development for online stores, AI integration into business operations, and software architecture for high-load systems.
Logistics and Business Processes: Fulfilment automation, last-mile delivery optimisation, innovation in fintech, supply chain management, and warehouse operations.
Legal and HR Stream: Personnel policy, accounting for e-commerce businesses, procurement under sanctions, intellectual property protection, and regulatory compliance.
Analytics and Data Stream: Web analytics, marketplace sales analysis, consumer behaviour tracking, and business intelligence implementation.
In 2025, the programme featured over 200 presentations across the six streams, with 82 presentations delivered on the first day alone.
Partner Conferences
In addition to the main business programme, ECOM Expo hosts several partner conferences focused on specific industry sectors. The 2025 edition included:
- E-Com Mastery 2025: A conference focused on marketing strategies and 4P marketing frameworks
- ETARGET. E-commerce ANTI-MARKETPLACES: A session on crisis management and alternative sales channels beyond the major marketplaces
Exhibition Zones and Thematic Areas
The exhibition floor is organised into thematic zones to help visitors navigate efficiently:
- Marketing and Promotion Zone: Exhibitors offering SEO, advertising, social media marketing, and influencer marketing solutions
- Website, IT and Backend Zone: E-commerce platform providers, CRM systems, CDP solutions, and development agencies
- Payments and Finance Zone: Payment gateways, acquiring services, financial software, and lending platforms
- Shipping and Logistics Zone: Courier services, fulfilment providers, warehouse systems, and delivery technology
- Business Management Zone: Legal, accounting, HR, and business process automation services
- Assortment Management Zone: Tools for product data management, marketplace listing, and inventory control
Visitor Profile
ECOM Expo attracts a diverse and highly motivated professional audience. Typical visitors include:
Marketplace Sellers seeking tools to improve their sales performance on Wildberries, Ozon, and other platforms.
E-Commerce Entrepreneurs looking for technology solutions to launch or scale their online stores.
Brand Owners exploring direct-to-consumer sales channels and marketplace representation.
Retail Technology Buyers responsible for selecting software and service providers for retail companies.
Marketing Professionals seeking new channels, tools, and agencies for digital marketing campaigns.
Logistics Managers evaluating fulfilment providers and delivery solutions.
Startup Founders looking for partners, investors, and market exposure.
International Companies seeking to enter the Russian e-commerce market or source Russian technology partners.
The Atmosphere: Creativity and Competition
ECOM Expo is known not only for its business content but also for its creative and energetic atmosphere. Exhibitors compete to attract visitors with elaborate booth designs, interactive experiences, and memorable giveaways.
The 2025 edition featured a three-storey house constructed by CDEK courier service, a robot artist drawing portraits from photographs at the XWAY agency booth, and a fortune-telling session with a psychic at the Giftery stand. These creative approaches reflect the maturity of Russia’s e-commerce technology market, where companies compete not only on product features but also on brand experience and emotional connection.
Focus on Marketplaces
A notable characteristic of ECOM Expo is its strong focus on marketplace selling. Russian marketplaces, particularly Wildberries and Ozon, have become dominant forces in online retail, and the exhibition reflects this reality. Many exhibitors offer tools specifically designed for marketplace sellers: analytics platforms that track competitor pricing, listing optimisers that improve product visibility, and inventory management systems that synchronise stock across multiple marketplaces.
This focus has drawn some criticism from attendees who feel that the exhibition neglects independent online stores. However, the organiser has noted that marketplace tools represent the fastest-growing segment of e-commerce technology and that the exhibition’s composition reflects market demand.
Looking Ahead to 2026
The 2026 edition of ECOM Expo, scheduled for 24–25 June at Timiryazev Exhibition Centre, promises to be the largest and most comprehensive yet. The exhibition will occupy 25,000 square metres, with an expected 475 exhibitors and 40,000 visitors.
Key themes for 2026 are expected to include:
- Artificial Intelligence in E-Commerce: AI-powered marketing, customer service automation, and predictive analytics
- Cross-Border Trade: Tools and services for international selling, including customs clearance and foreign payment processing
- Omnichannel Integration: Seamless integration between online and offline sales channels
- Logistics Innovation: Drone delivery, automated fulfilment centres, and real-time tracking solutions
- Regulatory Compliance: Adaptation to changing Russian laws on advertising, data protection, and consumer rights
Practical Information for Visitors
- Dates: 24–25 June 2026
- Venue: Timiryazev Exhibition Centre
- Admission: Professional visitors only. Advance registration is recommended.
ECOM Expo has established itself as the essential event for Russia’s e-commerce and retail technology industry. For technology providers, it offers access to serious buyers with concrete business needs. For sellers and retailers, it provides a comprehensive view of available solutions, from marketplace analytics to fulfilment and payment processing. For startups, it offers exposure, feedback, and potential investment through the ECOM.Future competition.
The exhibition’s enduring value lies in its practical focus. In a rapidly changing market, where consumer behaviour shifts, regulations evolve, and technology advances constantly, ECOM Expo provides a reliable platform for staying current, comparing options, and making informed decisions.
Every June in Moscow, the e-commerce community gathers at ECOM Expo to discover new technologies, share experiences, and build the partnerships that will shape the future of Russian online retail. ECOM Expo is where digital commerce takes form.
