MosHome, the International Exhibition for Consumer Goods for Home, Garden, Sports, and Leisure, returns to Moscow’s Crocus Expo from March 31 to April 3, 2026, offering manufacturers and suppliers a direct gateway to one of the world’s most dynamic emerging markets.
A Young Exhibition with Proven Results
Though launched only in 2023, MosHome has already demonstrated remarkable traction. The exhibition was created by ITE Group, the experienced organizer behind MosBuild, Eastern Europe’s largest construction and interiors exhibition. This pedigree is significant: MosHome benefits from its older sibling’s three-decade legacy and its unparalleled access to professional buyers across Russia and Eurasia.
The 2025 edition delivered impressive results. 11,490 professional visitors from 16 countries and 78 regions of Russia attended, representing a concentrated audience of decision-makers. Exhibitors included 150 companies from Russia and China, showcasing products across 10 thematic sections. Most tellingly, the exclusive Chain Wholesale Center facilitated over 1,100 negotiation sessions, resulting in 920 preliminary agreements valued at a staggering $313 million.
The MosBuild Advantage: Synergy at Scale
MosHome’s strategic positioning alongside MosBuild creates what organizers describe as an unparalleled “home-building + consumer goods” synergy. Both exhibitions run concurrently at Crocus Expo, allowing MosHome exhibitors to tap into MosBuild’s massive audience of architects, interior designers, developers, and construction professionals—individuals who directly influence or make purchasing decisions for home furnishings and decor.
In 2025, more than 16,000 MosBuild visitors cross-visited MosHome, recognizing that the construction phase naturally leads to furnishing and decorating needs. For exhibitors, this translates to exposure to qualified buyers already engaged in the home improvement lifecycle.
A Comprehensive Product Showcase
MosHome 2026 offers visitors an extensive journey through the modern consumer goods landscape, organized into 10 core product sectors designed to cover every aspect of home and lifestyle needs:
Core Exhibition Sectors
- Home Decor and Interior: Storage solutions, small furniture, decorative items, lamps, home textiles, and lighting equipment
- Home Textiles: Blankets, towels, carpets, curtains, bedding, and table linens
- Home Appliances and Electronics: Large and small appliances (TVs, washing machines, coffee makers, air fryers), massage equipment, personal care devices, and smart home products including security systems and connected appliances
- Sports and Fitness: Sports equipment, outdoor gear, winter sports equipment, fitness machines and accessories, athletic wear
- Consumer Electronics and Smart Home: Mobile accessories, smart locks, wearables, digital health products, service robots, and educational technology
- Gifts and Seasonal Decor: Christmas and holiday decorations, festive lighting, gifts, and gift packaging
- Outdoor and Garden: Garden tools, hardware, garden ornaments, camping gear, metalwork, and garden furniture
- Pet Products: Pet toys, food, packaging, cages, grooming supplies, and veterinary products
- Baby and Toys: Wooden, plush, and educational toys; strollers, scooters, and baby care products
- Tableware and Kitchen: Kitchen utensils, glass and ceramic products, table decorations, kitchen textiles, cleaning products, plastic goods, and household containers
New for 2026: Business Services
For the first time, MosHome 2026 will feature a dedicated section for business services, including logistics, warehousing, supply chain management, financial services, intellectual property, and VAT consulting—a recognition that exhibitors need ecosystem support as much as they need buyers.
Where Retail Giants Source
MosHome’s true value lies in the quality and purchasing authority of its visitors. According to post-exhibition surveys, 95% of attendees influence purchasing decisions within their organizations, and 57% hold top management positions—company directors, deputy directors, or department heads.
The 2025 visitor roster reads like a who’s who of Russian and Eurasian retail:
- Retail Titans: Auchan, Lenta, X5 Group, VkusVill, Svetofor, Magnit
- DIY and Home Improvement: Lemana PRO (formerly Leroy Merlin), Maksidom, Hoff
- E-Commerce Leaders: Ozon, Wildberries, Yandex Market, Samokat
- Specialty Retailers: Sportmaster, Zolotoe Yabloko, Riv Gosh, Drogerie Soyuz
The visitor breakdown by activity reveals the exhibition’s broad appeal:
- Retail: 37%
- Wholesale trade: 30%
- Interior design: 16%
- Finishing work: 7%
The Chain Wholesale Center: Where Deals Get Done
MosHome’s signature feature is the Chain Wholesale Center (Центр Закупок Сетей), an exclusive B2B matchmaking platform that facilitates organized procurement negotiations between suppliers and category managers from retail chains and marketplaces.
The 2025 results demonstrate the format’s extraordinary effectiveness:
- 260 participating companies
- 1,100+ negotiation sessions
- 920 preliminary agreements
- $313 million (26+ billion rubles) in total contract value
Importantly, 75% of negotiations were successfully completed and formalized with contracts — a conversion rate that far exceeds typical trade show outcomes. For exhibitors, this represents an unparalleled opportunity to bypass lengthy sales cycles and connect directly with decision-makers holding specific procurement mandates.
Market Context: Russia’s Consumer Revolution
MosHome’s rapid ascent must be understood within the context of Russia’s evolving consumer market. Following the departure of several international home goods retailers, a significant gap has emerged in the market. Russian consumers remain eager for quality home products, and retailers are actively seeking new suppliers to fill shelves.
The numbers tell the story. In the first half of 2022 alone, sales of furniture and home goods on Wildberries and Ozon reached 90.7 billion rubles. The Russian online consumer base now exceeds 120 million internet users (85% internet penetration), creating a massive audience for e-commerce sales.
Russian construction activity further amplifies demand. A government development strategy projects the construction and housing sectors’ revenue will nearly double by 2030, from 25.6 trillion rubles to 50.2 trillion rubles. Every new home or renovation project generates demand for furnishings, appliances, and decor—precisely the categories MosHome showcases.
The China Factor: A Critical Supplier Relationship
Chinese manufacturers feature prominently at MosHome, reflecting their dominant position in Russian consumer goods imports. In 2022, bilateral trade reached a record $190.27 billion, with China serving as Russia’s largest trading partner for 13 consecutive years. Chinese investment in Russia has expanded beyond traditional sectors like energy into consumer goods manufacturing, creating new opportunities for partnership.
Chinese exhibitors are actively recruited by domestic exhibition agencies, which promote MosHome as “a low-risk, high-return market entry point”. The exhibition offers Chinese manufacturers direct access to Russian buyers seeking everything from smart home electronics to seasonal decorations.
Beyond the Exhibition: A Year-Round Ecosystem
MosHome has evolved beyond a four-day event into a comprehensive industry ecosystem. The exhibition is part of ITE’s broader portfolio, which includes over 30 annual events across Russia and the CIS. Exhibitors gain access to the ITE Connect digital business community, enabling year-round networking and communication with potential partners.
The 2026 edition will feature an expanded business program, including conferences on retail branding, marketplace strategies for home goods, business cooperation with China, certification requirements for electronics and furniture, and professional development for interior designers.
Registration and Practical Details
MosHome 2026 takes place at the Crocus Expo International Exhibition Centre in Moscow, occupying Pavilions 1, 2, and 3 alongside MosBuild. Exhibition hours span four full days from March 31 to April 3.
Visitor registration is open online. Using the promotional code NEWS grants free admission. Importantly, MosHome tickets also provide access to MosBuild without additional registration, maximizing the value for attendees.
For exhibitors, booth space is available through official organizers and authorized representatives. Chinese exhibitors can access subsidy programs through provincial trade promotion councils, with some regions offering up to 50% booth fee reimbursement.
The Verdict: A Rising Star in Russia’s Trade Show Calendar
For any manufacturer or supplier serious about the Russian and Eurasian consumer goods market, MosHome 2026 represents an unmissable opportunity. Though young, the exhibition has demonstrated remarkable effectiveness in connecting suppliers with qualified buyers and generating measurable business results.
The combination of strategic co-location with MosBuild, exclusive procurement platforms like the Chain Wholesale Center, and access to Russia’s most influential retailers creates an unmatched business development environment. As one industry analysis noted, MosHome offers “a low-risk, high-return market entry point” for companies seeking to establish or expand their presence in this dynamic region.
For four days in spring, Moscow’s Crocus Expo becomes the epicenter of Eurasian consumer goods commerce—where products meet buyers, relationships are forged, and the future of home and lifestyle retail takes shape.
Key Details at a Glance:
- Event: 4th MosHome 2026 – International Exhibition for Consumer Goods for Home, Garden, Sports, and Leisure
- Dates: March 31 – April 3, 2026
- Location: Crocus Expo IEC, Moscow, Russia
- Organizer: ITE Group
- Co-located Event: MosBuild (International Building and Interior Exhibition)
- 2025 Results: 11,490 visitors from 16 countries, 150 exhibitors, 1,100+ negotiations, 920 preliminary agreements worth $313 million
- Key Product Sectors: Home decor, home appliances, consumer electronics, sports and fitness, outdoor and garden, gifts and seasonal, pet products, baby and toys, tableware, home textiles, business services
- Special Feature: Chain Wholesale Center (organized B2B matchmaking platform)
- Admission: Free with promotional code NEWS
- Official Website: moshome-expo.com
